Solution:

I’m honored for the opportunity to have worked with Surge Agency on the launch of their internal brand, Relyon Athletics. Relyon is primarily focused on pickleball, but promotes health, wellness, and fitness for all ages.

The logo acts as the cornerstone in this identity. It is inspired by the zigging and zagging with playing pickleball, as well as the constant motion of overall fitness. From there, supporting elements are added to deliver a bold and active experience to speak to the fitness market and audience.