MORE THAN A NAME

I found inspiration in the name Southpaw, as it’s a common term for left-handers, it’s also about seeing things from a different (creative) perspective than the majority; a stance to give power to both hands, allowing to have the upper hand on delivering solutions to other problems.

MISSION

Anchored in concept & strategy, my goal is to amplify the vision and empower the mission of brands in sport, outdoors, Christian organizations, and small business.

Bio / Background

Hello! 👋 I’m Seth Pahmeier, owner of Southpaw Design Co. I grew up in Fond du Lac, Wisconsin and attended Luther Preparatory School. I then went on to study design and earned my degree at University of Wisconsin - Oshkosh. I’m currently based out of Appleton, WI. Combining a passion for design and entrepreneurship, I’ve spent time in-house on creative + marketing teams for global corporations, in-house for a branding agency and e-commerce agencies, freelancing, and now run my independent business.

I’ve always been amazed how brands can pull us in through it’s story and identity, and deliver such an experience that it effects the way you feel and what you believe. I set out to craft a brand that is unique and solely inspired by the story of my clients, to make sure their design is tailored for them; ultimately making them unique and standing out from competition.

In my free time, I love spending time in northern Wisconsin with my family and friends, while enjoying the classic Wisconsin luxuries; fantastic fishing and hunting, snacking on fresh cheese curds and washing them down with a tasty old-fashioned, while listening to loons echo across the lake.

Hard work beats talent when talent doesn't work hard.

Action defines reality.

Simplicity is the ultimate sophistication.

What got you here, won't get you there.

Less but better.

Hard work beats talent when talent doesn't work hard. Action defines reality. Simplicity is the ultimate sophistication. What got you here, won't get you there. Less but better.

In the creative world, it’s often said to write about what you know, or draw from your roots. So these are my niche markets that I’m passionate about and love to serve. However; I’m dedicated to being well-rounded and would rather learn about your story, business, and market to best serve you, than to shy you away. The number one priority is to execute beautiful design that is dynamic, clear, and consistent to set you up for success.

Niche Markets