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Wisconsin Bow Bros is a hunting outfitter based out of Manitowoc, WI. Starting back in 2012, the company gained strong following and support. However, a rebrand was in order to portray a rugged, professional and unique company that is passionate about the hunting lifestyle.

An evolutionary direction was necessary to maintain familiarity while creating a clean and practical mark that shows style.



RACKSTICK is a revolutionized hanger for your European mounted buck. A product directly designed and produced by Wisconsin Bow Bros, the Rackstick identity acts as a sub-brand of Wisconsin Bow Bros and therefore is mirrored throughout the layout, colors, and typography.

An illustration style was chosen for the front and back to simplify the 3 easy steps for installation. The packaging is a single hang card to cut down on costs and increase speed of production.