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IRONMEN OF GOD

The Ironmen of God is an annual Christian men’s conference that is based out of the church St. Paul’s in Ixonia. The conference called for a rebrand that would help speak to its audience and tell a story to give credibility based off the conference’s drive:

As iron sharpens iron, so one man sharpens another.
PROVERBS 27:17

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Speaking to the Audience

The main key that lead to the solution was knowing what angle to take. The main problem was that the conference needed to pick up a millennial target, which led to the inspiration of branding it like you would an “Old Spice” or a brewery. Creating the emblem was intended to create a detailed mark that will create interest but will also be simple enough to be practical.