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The Ironmen of God is an annual Christian men’s conference that is based out of the church St. Paul’s in Ixonia. The conference called for a rebrand that would help speak to its audience and tell a story to give credibility based off the conference’s drive:

As iron sharpens iron, so one man sharpens another.


Speaking to the Audience

The main key that lead to the solution was knowing what angle to take. The main problem was that the conference needed to pick up a millennial target, which led to the inspiration of branding it like you would an “Old Spice” or a brewery. Creating the emblem was intended to create a detailed mark that will create interest but will also be simple enough to be practical.