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HARVEST HOME
ASSISTED LIVING

BRAND IDENTITY // COLLATERAL

The Harvest Home Assisted Living has a successful business model that deserved a fresh look that highlighted the characteristics that set it apart from the competition. The main key things that this assisted has to offer is their loyalty to the community history, a beautiful setting in the country, and a Christian foundation.

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Embracing the Strengths

The previous logomark for the brand suffered from a lack of practicality, which was one of the main focuses that drove the rebrand.

The icon merges all of these ideas together in one unified form that allows the brand to be seen in one mark. The hexagonal shape pays tribute to the vintage style, as the overlapping farm fields resemble the country, and finally but most important; the cross is centered, also with a double meaning of a windmill in the field.